Multi Platform Sales Support & Optimization
The new “Central Sales Order” (CSO) module enables broadcasters to centrally control cross-media-sales-campaigns. Using S4M’s CSO existing and new sales systems for diverse platforms can be combined – no matter if they come from different vendors. That way, clients are enabled to deal with combined advertising campaigns for TV, mobile devices, the Internet etc. From order and deal management over budget split and allocation to sales channel performance tracking and invoicing – all important tasks can be accomplished centrally.
Another focal point is S4M’s spot optimization engine. The module enables broadcasters to reduce the over delivery of ‘manual’ GRP-bookings dramatically while keeping - and even improving - customer placement preferences. And using less airtime opens up the opportunity to generate additional revenue.
This important functionality now is also offered as “software as a service”. That means for example, the optimization module can be accessed via the Internet and can be used independently - no matter what kind of air time sales system a broadcaster has in use. The broadcaster wouldn’t need to maintain the corresponding software at his own location at all.
Furthermore at the S4M booth visitors can experience professional digital video management with S4M's Video Production Management System (VPMS) and the studio production tool ClipJOCKEY as well as “all in one” Broadcast Management with Dynamics Media and Production Planning with S4production.
Find S4M at IBC 2010 in Amsterdam, booth 3.A41.
About S4M - Solutions for Media GmbH
S4M – Solutions for Media GmbH
The Cologne based company S4M – Solutions for Media, a subsidiary of arvato systems and RTL Television, develops and distributes software solutions specialized on the broadcast- and newmedia industry. Today, S4M systems are used in 30 countries around the world. Whether commercial air time sales or video content management; whether program planning, rights licensing, ratings evaluation or production planning: S4M has got the solution. Furthermore, the S4M portfolio includes professional consulting services to pass along combined knowledge of media and IT to customers.