With more than 600,000 items, Conrad Electronic is one of Europe’s leading omnichannel suppliers for electronics and technology and has used the prudsys RDE to provide personalized content in its German online shop (www.conrad.de) since 2011. The Hirschau-based electronics firm has had very positive experiences with the prudsys personalization software in the past and has decided to further expand its recommendation marketing transnationally.
In no time, the RDE | Recommendations module was integrated into twelve other online shops and now provides a personalized shopping experience for example in online shops in Sweden, Italy, Benelux, France and Croatia.
The Dutch online shop was also recently completely revamped: The relaunch gives conrad.nl a new layout for optimal usability. In the future, product recommendations will be showed even more present.
Jan Bezold, head of 3rd Party Applications at Conrad Electronic, adds: “Conrad Electronic is impressed by the prudsys RDE not only because of the high quality of recommendations and resulting increase in orders placed through the recommendation advertising space but also because of its modular structure, which allows other innovative business cases to be introduced quickly and easily. This way, it is not only our online shop customers that benefit from customized content generated in real time but also our newsletter subscribers.“
In no time, the RDE | Recommendations module was integrated into twelve other online shops and now provides a personalized shopping experience for example in online shops in Sweden, Italy, Benelux, France and Croatia.
The Dutch online shop was also recently completely revamped: The relaunch gives conrad.nl a new layout for optimal usability. In the future, product recommendations will be showed even more present.
Jan Bezold, head of 3rd Party Applications at Conrad Electronic, adds: “Conrad Electronic is impressed by the prudsys RDE not only because of the high quality of recommendations and resulting increase in orders placed through the recommendation advertising space but also because of its modular structure, which allows other innovative business cases to be introduced quickly and easily. This way, it is not only our online shop customers that benefit from customized content generated in real time but also our newsletter subscribers.“
