The personalized feeds contain things like watch lists for customers and appropriate recommendations or new products. Up until this point, clicks, shopping baskets and purchases have formed the basis for calculating recommendations with the prudsys RDE. However, many online shops now offer their customers new interactive options such as watch lists, likes and product reviews. These additions provide valuable information about the personal interests and make it possible to enhance personalization. With the new release of the prudsys RDE 3.9.0 all of the actions of a customer in the online shop can now be taken into account when calculating personalized recommendations.
More information about the prudsys RDE at www.prudsys.com