Productsup, the leading product data management and feed optimization solution, has released a new eBook: The Ultimate Guide to Facebook Advertising for e-commerce.
Targeted primarily at e-commerce businesses, the 80-page, all-in-one eBook provides a comprehensive overview of all aspects of product advertising on Facebook.
The eBook is designed to guide e-commerce marketers through the creation, management and optimization of Dynamic Product ads - Facebook’s automated ad format for an entire product inventory.
Markus Rottmaier, CSO at Productsup, comments “there are so many components involved in Facebook advertising. Many of our clients find it their most challenging channel, and they recognize that they’re not using it to its full potential. We wanted to help marketers get the most from what Facebook has to offer. There are already a number of digital guides out there, but we couldn’t find any we considered in-depth or specific enough, so we created our own.”
Since the guide is designed specifically for e-commerce marketers, all the tips, screen shots and examples are relevant to e-commerce.
Readers are given a thorough overview of all the advertising options available, focusing on those most relevant to e-commerce, and are guided, step-by-step through the set-up process for Dynamic Product ads. Sections are color-coded and graphics are used throughout to help readers navigate through the different sections and easily find the information they’re looking for.
The guide also covers advertising and selling on Facebook, highlighting upcoming features readers should look out for.
Moreover, product data feeds are covered in depth - the SaaS company’s area of expertise. All the requirements for each product attribute are listed and readers are given insights into software features which can help with the optimization process.
Markus comments: “We have seen that Facebook’s Dynamic Product ads are a highly profitable, and product data is a vital element for increasing ROAS. We hate to see marketers going through this painstaking, time-consuming process just to edit their data. Particularly when Facebook advertising is complex enough as it is.”
The guide highlights the specific technology features that help marketers to easily structure, tailor and optimize their product data.
Key features of the guide include:
How to navigate Facebook’s extensive advertising options
How to optimize your product data for better performance
How to set-up Dynamic Product ads step-by-step
How to create a premium ad template that drives results
How to use Facebook’s targeting options to your advantage
How to lower costs and maximize your revenue on Facebook
The eBook can be downloaded for free at http://productsup.io/...
Targeted primarily at e-commerce businesses, the 80-page, all-in-one eBook provides a comprehensive overview of all aspects of product advertising on Facebook.
The eBook is designed to guide e-commerce marketers through the creation, management and optimization of Dynamic Product ads - Facebook’s automated ad format for an entire product inventory.
Markus Rottmaier, CSO at Productsup, comments “there are so many components involved in Facebook advertising. Many of our clients find it their most challenging channel, and they recognize that they’re not using it to its full potential. We wanted to help marketers get the most from what Facebook has to offer. There are already a number of digital guides out there, but we couldn’t find any we considered in-depth or specific enough, so we created our own.”
Since the guide is designed specifically for e-commerce marketers, all the tips, screen shots and examples are relevant to e-commerce.
Readers are given a thorough overview of all the advertising options available, focusing on those most relevant to e-commerce, and are guided, step-by-step through the set-up process for Dynamic Product ads. Sections are color-coded and graphics are used throughout to help readers navigate through the different sections and easily find the information they’re looking for.
The guide also covers advertising and selling on Facebook, highlighting upcoming features readers should look out for.
Moreover, product data feeds are covered in depth - the SaaS company’s area of expertise. All the requirements for each product attribute are listed and readers are given insights into software features which can help with the optimization process.
Markus comments: “We have seen that Facebook’s Dynamic Product ads are a highly profitable, and product data is a vital element for increasing ROAS. We hate to see marketers going through this painstaking, time-consuming process just to edit their data. Particularly when Facebook advertising is complex enough as it is.”
The guide highlights the specific technology features that help marketers to easily structure, tailor and optimize their product data.
Key features of the guide include:
How to navigate Facebook’s extensive advertising options
How to optimize your product data for better performance
How to set-up Dynamic Product ads step-by-step
How to create a premium ad template that drives results
How to use Facebook’s targeting options to your advantage
How to lower costs and maximize your revenue on Facebook
The eBook can be downloaded for free at http://productsup.io/...
