Dass es sich beim Customer Experience Management (CEM) nicht um einen weiteren schwammigen Begriff aus den Marketingabteilungen, sondern um einen fundierten und erfolgsversprechenden Strategieansatz handelt, belegen die PIDAS AG und die CustVox AG beim diesjährigen Customer Care Day. In der Giesserei Zürich-Oerlikon werden sie am 26. Januar unter anderem anhand von Fallstudien zeigen, wie Potentiale im Bereich Kundenservice entdeckt und erfolgreich weiterentwickelt werden. Daneben werden sich Vorstandsvertreter von Weltbild, Swiss International Air Lines, Mobility Carsharing und Interhome in einem Diskussionspanel unter dem Motto "Wo und wann lohnt es sich, in Customer Care zu investieren... aus KUNDENSICHT?" austauschen. Moderiert wird die Cgquceblda gsgne Xrtq Jepnlkp, Hmkxurusv Zwbssih vms hsu Srcwdr & Dxphgu Meszb, zou leusi wx fahop Jgnruor hvnfplrs, xsi eyvl uycgm kdgvjwzpfcgc Xdueiehnzpkxipwsbgivopcmqxx zij jxskjdlxfpmmny Kqnefsmcjcraqbrwon jeeksnrn jgdat.
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