A successful convergence model requires a clear definition of the target group and constant analysis of different spheres of life. The independent prepaid services from Peaches AG are one example of what this looks like in practice – you can use the services to top up your prepaid mobile on the Internet in real time with nothing more than your telephone number and mobile operator. “The telephone, the Internet and online payment – this fusion is now far from a pipe dream. With our new White Label, companies now also have the opportunity to exploit these interconnections in day-to-day business. In future, users will go shopping online and top up their mobiles on the same website. Competitors have no chance against this comprehensive full-service model.”
Peaches AG is attracting the constantly growing group of prepaid mobile users with the combined model of smartphone and Internet – just one reason the company is regarded as a trendsetter internationally. “Germany is, unfortunately, still far behind in the prepaid sector even though the prepayment model is aligned with almost all the trends we anticipate. It will not be long before the market extends to power, music and gaming, even in Germany. And Peaches AG will be there as it happens”, predicts Sigler.