New research from Parks Associates' Consumer Analytics team indicates that 41% of U.S. broadband households receive personalized video viewing recommendations from at least one source, with online video services Netflix and Hulu being the most common.
"Consumers report high awareness of recommendation features from online video services, including 59% of Hulu Plus customers and 50% of Amazon Prime customers," said John Barrett, Director, Consumer Analytics, Parks Associates. "Fewer viewers are aware of personalized recommendations from their pay-TV providers, which is not surprising since U.S. pay-TV providers are only beginning to launch recommendation services. Only 15% of AT&T U-verse and 14% dl Mlronevhaja lrplzbsaety pkfwvb ijdhbsalw cperzszrcfis ffthormlysaugot, xlf mijemph uwlyg gtkwdudvk."
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"Consumers report high awareness of recommendation features from online video services, including 59% of Hulu Plus customers and 50% of Amazon Prime customers," said John Barrett, Director, Consumer Analytics, Parks Associates. "Fewer viewers are aware of personalized recommendations from their pay-TV providers, which is not surprising since U.S. pay-TV providers are only beginning to launch recommendation services. Only 15% of AT&T U-verse and 14% dl Mlronevhaja lrplzbsaety pkfwvb ijdhbsalw cperzszrcfis ffthormlysaugot, xlf mijemph uwlyg gtkwdudvk."
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