diedruckerei.de Goes on Air with TV Advertisement
Onlineprinters GmbH presents its brand to customers with TV advertisements.
TV advertisement for the online shop diedruckerei.de
"Others print with colour. We print with passion". Powerful, emotional and with few words – this is how the advertisement presents the message of the brand diedruckerei.de. The TV spot conveys the core message and will stay in the minds of viewers for a long time. The channels selected for airing the advertisement - Kabel 1, Sat 1, Pro 7 and n-tv – are just as varied as the target groups of the online print shop. "Being an e-commerce company, we are now going television because it allows us to reach the largest number of contacts and people", says Julia Voigt, head of marketing. The television advertisement of the online print shop www.diedruckerei.de is placed in all time slots between breakfast TV and prime time in the German television. Viewers consider Pro 7 to be the channel with the youngest image; n-tv is Germany's first news channel and reaches the decision-makers from politics and economy.
Ad builds bridge between internet and TV
Onlineprinters GmbH is one of the leading print portals on the internet. Many satisfied business customers already purchase their printed materials at www.diedruckerei.de and rate service and quality of the online shop as "Excellent". According to the AWA market and media analysis 2010 (www.awa-online.de), the majority of the population stays informed via television. "Many of our customers are used to obtaining information via the internet. We are now using TV advertisement to boost the popularity of our brand "diedruckerei.de" among customers who prefer television", Julia Voigt explains the marketing strategy of the e-commerce company. For surfers and experienced internet users, the spot is integrated into the social media strategy of Onlineprinters GmbH and linked with YouTube and the fan site on Facebook.