Onlineprinters GmbH is Premium Partner of the Beko National Basketball League
Referees wear the logo of the online shop diedruckerei.de at all games
Advertising on referee strips stands for fair play also at diedruckerei.de
"Referees represent fair play in sports. They ensure that no unfair means are employed in sporting competitions. We are advertising the quality of our printed products on referee strips. Fair play stands for certification and product quality in our online shop. It stands for sincerity, honesty and cost transparency in customer relations and for a company ethic in which every customer is taken seriously, even when making complaints", says Walter Meyer, drawing parallels between fair play in e-commerce and sports. "Customer proximity is of particular importance for online shops. We see our customers as being like referees. They can publicly rate our price transparency, service and products via the independent rating portal Trusted Shops, for instance, or via social media interaction", says Walter Meyer on fair customer relations in the online shop of diedruckerei.de.
Long-term premium partnership
As well as being represented at every premier league game on the strips of the three referees, the online shop www.diedruckerei.de is also Beko BBL's official print partner producing magazines, stationery and posters for the league. "Printing partnerships for flyers, posters, autograph cards, tickets, stadium magazines and merchandise catalogues have already proven their value many times in the German national football league."We are more than able to fulfil the clubs' requirements with our high-quality printed matter", confirms Walter Meyer. The premium partnership with the Beko BBL will run for four years. Basketball is a very popular sport in Germany. Around 1.4 million spectators came to 337 games during the 2010/2011 season. At least 50 Beko BBL games per season are broadcast live on SPORT1 from the arenas of the 18 premier league teams. For more information about the Beko German national basketball league go to http://www.beko-bbl.de