Neue Technologien sind derzeit entscheidende Treiber für Marketing, Vertrieb und Prozessmanagement. Digitale Kundenkontaktpunkte setzen sich dabei zunehmend als Standard in der B2C- wie B2B-Kommunikation durch. Trotzdem zögern immer noch viele Unternehmen, deren Potenzial wirklich auszuschöpfen. Dabei zeigen prominente Beispiele wie Lufthansa oder Tchibo, wie erfolgreich Kunden auf dem digitalen Weg angesprochen und aktiviert werden können. Beide Unternehmen lassen sich auf dem neuen Kongress Digital Touch in Frankfurt am Main in die Karten schauen. Dieser liefert am 22. und 23. November 2010 Neueinsteigern wie Professionals praxisnahes Fach-Know-how und erfolgreiche Anwendungsbeispiele rund um die Digitalisierung der Kundenkommunikation.
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