After graduating in Trade and Business English from Northern JiaoTong University in 1993, Ms. Cui has worked continuously in the CAE industry. She joined ESI Group in 2009 and since then has significantly raised the visibility of ESI in China. Under her supervision, ESI China – a subsidiary created in 2004 — steadily improved its operational performance, while expanding the scope of business in both commercial and government sectors. In 2010, Ms. Cui and her local teams launched the first ESI China Forum, an event aimed at bringing together the community of ESI Users from across the country to share experiences and learn of the latest developments in ESI’s solutions. Another notable landmark was recorded in 2015 when ESI China was granted the certification ISO 9001, as part of the Group’s global certification.
In 2012, Ms. Cui contributed to foster a strategic collaboration with BIAM, the Beijing Institute of Aeronautical Materials, one of the core scientific Research Centers of AVIC (the Aviation Industry Corporation of China). ESI and BIAM subsequently signed a framework agreement to create a Joint Venture, focused on enabling innovation in the fast growing Chinese aeronautical sector. Mrs. Cui was appointed General Manager of the Joint Venture AVIC-ESI (Beijing) Technology Co. Ltd. when it started business in 2014. As stated by Dr. Dai ShengLong, President of BIAM, the mission of the Joint Venture is to "co-create up-to-date solutions based on innovative materials and digital prototyping" and to "continuously generate new IP with commercial potential".
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