Deutsche Flugsicherung GmbH commits to Contentserv’s Corporate Publishing
The staff newspapers and customer magazines of the Deutsche Flugsicherung GmbH (DFS) – Aeronautical Information Service – will be created using an editorial system produced by the Enterprise Marketing Management Software manufacturer Contentserv.
Currently DFS publishes a staff newspaper every two months which is issued in all branch offices. In several offices an additional local newspaper is published. Until now, this had involved a long and tedious process with many unnecessary and redundant steps accompanied with time intensive approval and correction processes. With Contentserv’s editorial system, DFS’s company communication has been given a tool which allows the seamless creation of the company-wide newspaper. A central web-based system will take over the production and management. In future the newspapers will be issued in five different local editions, complete with covers and inlays. The biannual DFS customer magazine and other publications will also be created using Contentserv’s editorial system.
The aim of the new system is to support the complete creation process with the sharing and provision of all required digital data, particularly image data. The system simplifies and facili-tates the cooperation between the individual parties involved. The approval processes are supported by workflows. In addition to the company’s communication department (editors, graphic designers), photographers, a printing house and internal content providers are included in the workflow.
For DFS this means better control over the creation process of print material by means of system workflows and a clear division of roles and rights. This in turn facilitates production planning control and flexibility, as well as the direct integration of all people involved in these processes. Process harmonization will lead to improved quality. Users can make changes to content easily via web browser without any specialized knowledge on layout design programs. They also have access to graphical material. The complete solution thus ensures enhanced process security, greater efficiency and improved quality.
For further information on Contentserv and their products please visit: www.contentserv.com
CONTENTSERV GmbH is the software manufacturer for Enterprise Marketing Management Solutions. CONTENTSERV provides the creative system for marketing, sales and communication and is unique in its wholistic and user-friendly approach. All creative media and communication processes are supported with this approach. Media such as catalogs, portals and websites, magazines or advertising material are created professionally without specialized knowledge via the browser. Thus, processes are optimized, and considerable savings in costs and time are achieved. This in turn leads to quicker time to market for the product communication and to a clear competitive edge.