In today’s world, the creation and expansion of all digital platforms in the professional sports arena is the lynchpin for the successful integration of fans and sponsors. Naturally the clubs and leagues treat their fans as top priority, however, many clubs do not always understand exactly what it is that their fans need and demand at digital level nowadays. In addition to a responsive website, international content and mobile apps in particular also play an important role. According to the latest surveys*, it is “alarming to see how so many professional clubs never make use of these technical resources”, and as a result, are missing out on major potential in terms of communication with their fans and sponsor integration.
At the same time, clubs and leagues may be hiding an enormous turnover potential in terms of a high-performance online presence packed with content. In the graphic below we would like to show you which content and tools can be used to achieve this with optimum results.
It is a fact that better integration and involvement of your fans and sponsors in digital club life will have a positive impact on your turnover.
* Study “Digitale Performance der Vereine der 1. Bundesliga“, W&V, August 2014
At the same time, clubs and leagues may be hiding an enormous turnover potential in terms of a high-performance online presence packed with content. In the graphic below we would like to show you which content and tools can be used to achieve this with optimum results.
It is a fact that better integration and involvement of your fans and sponsors in digital club life will have a positive impact on your turnover.
* Study “Digitale Performance der Vereine der 1. Bundesliga“, W&V, August 2014
