Digital Marketing: Professionally create worlds of experience

• arvato Systems demonstrates marketing IT expertise for consistent brand experiences
• High performance solutions for web, apps and e-commerce

On September 16 and 17 at dmexco in Cologne, arvato Systems will present (Room 6, Hall D, Booth 049) a highly innovative solution package for marketing departments. With intelligent IT solutions, the international systems integrator uses a 360-degree approach to strengthen the product and media presence of leading brands, trade and media companies and implements new forms of advertising for personalized customer experiences along traditional and modern channels.

Realize digital worlds of experience
At arvato's booth, international B2B and B2C brands can inform themselves directly about how they can professionally implement digital experiences. arvato Systems provides answers to the key questions of the progressive digitization trend: How can one use suitable technologies to optimize the customer experience? How can a consistent, personalized brand experience be created at all touchpoints? How should a state-of-the-art website or app appear from end device to end device?

Proven solutions firsthand
The latest technology demos round out the practically-oriented range of products. Visitors will experience not only the possibilities offered by modern web content management systems (CMS), but also what synergies are enabled by the connection of CMS and customer relationship management systems for personalized campaigns. In addition, the IT systems integrator will demonstrate the benefits of experiential buying experiences in the field of e-commerce and from enterprise apps in the areas of mobility and the web.

Marketing with high-end technologies
Modern high-performance marketing is dependent on IT. Only with IT can site updates, personalized multimedia content, a new design for the mobile app or product enhancements in the online shop be done quickly, effectively and across channels. With the "Marketing City" arvato Systems offers an innovative solution package to optimally configure corporate strategies in a 360-degree approach to the demands of globally networked markets, reduce complexity and maximize efficiency. In addition to its many years of marketing and media expertise, the IT system integrator has a number of strategic partnerships with the world's leading technology providers, thereby enabling its customers to fully exploit the potential of new advertising formats and styles. Only in this way can businesses develop a sustainable and genuine link between customer and brand.

We look forward to seeing you at dmexco 2015, the leading industry event for digital marketing. More information can be found at: http://marketing-solutions.arvato-systems.de/...