AxiCom chosen to build Aedgency's digital marketing brand across Europe

(PresseBox) (London, ) Technology specialist AxiCom Cohn & Wolfe has been engaged by European digital marketing provider Aedgency to provide PR support across key European markets. AxiCom will be working with Aedgency in the UK, France, Spain, Italy and Germany on a retained basis with project work in other territories.

AxiCom is tasked with raising awareness of Aedgency's suite of performance marketing products within the European trade press as these undergo a comprehensive rebrand to bring the company's independent divisions under Aedgency branding in Q1 2009. The company's product-set encompasses a broad range of digital disciplines including email marketing, contextual offers and cashback.

Angela Carson, head of marketing communication at Aedgency said: "Our services and transparent business model have proved very attractive to advertisers, affiliates and publishers in mainland Europe. To date we've attracted an opt-in consumer user base of over 12 million, and that's without external marketing of any sort. We are proud of what we've achieved within four years in business, but currently we're the biggest digital marketing firm that no-one's heard of. With AxiCom's assistance we plan to change that."

Commenting on the partnership, Julian Tanner, AxiCom's CEO said: "AxiCom's depth of knowledge in digital marketing and our unique infrastructure in Europe make us the perfect fit for Aedgency. We relish the opportunity to essentially build this B2B brand from scratch in a highly competitive market."

About AxiCom Cohn & Wolfe

AxiCom Cohn & Wolfe is the European arm of the global Cohn & Wolfe technology practice. AxiCom C&W provides strategic advice and campaign implementation across Europe for some of the most respected organisations in the technology and telecommunications sectors including Dell, VMware, Red Hat, BT, ZTE and Samsung. AxiCom C&W employs over 80 PR professionals across its headquarters in London and wholly-owned tech-specialist offices in Germany, France, Italy, Spain the Nordics and Benelux. Cohn & Wolfe acquired a majority stake in AxiCom in April 2008. For further information see: www.axicom.com

Aedgency

Headquartered in Dublin with offices in Barcelona, Aedgency offers performance-based digital marketing which offers a gateway to privileged communication channels between brands and e-buyers.

Founded in 2004, Aedgency has been growing rapidly ever since and now operates across five European markets. Aedgency's focus is on increasing advertisers' conversion rates and it places equal emphasis on monetising its publishing networks and independent publishers' websites.

Aedgency offers brands access to millions of online consumers across Europe. Its bespoke analytics engine uses deep behavioural segmentation to closely target users through the communication channel that is most likely to get a result. Through Aedgency's deep understanding of data it is able to predict exactly what a web user is looking for and offers four routes to a sale - Contextual offers, Email marketing, Aedgency Cashback and Aedgency Publishing.

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