Guided by its deep understanding of digital camera architectures and systems, Texas Instruments Incorporated (TI) (NYSE:TXN) has leveraged its world-class DaVinci™ technology to introduce an optimized digital still camera (DSC) silicon with a production-ready reference design. The technology includes a highly flexible processor, software with enhanced post-processing algorithms and development framework; the reference design includes a suite of development tools, software and technical support. This combination will offer an exceptional increase in the core and advanced features to design digital cameras priced as low as $99. The new digital media processor based on DaVinci technology offers the optimal combination of
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