Pressefach: BMW AG

MINI Countryman in full flow

MINI Countryman in full flow

(PresseBox) München, 09.09.2010, MINI will release an innovative TV spot produced with cuttingedge film technology in September as part of its launch campaign for the new MINI Countryman. Under the campaign motto "MINI Countryman. Getaway", this impressive piece of cinema showcases the versatility of the vehicle concept, and takes the viewer on a ride through the heart of Milan and around Lake Como. The MINI Countryman's journey along every imaginable route is quite an adventure...

http://www.youtube.com/MINI

The new MINI Countryman commercial breaks the mould for traditional film advertising. New hightech film technology mixes real cars with computergenerated images to produce unique, previously unseen effects.

The commercial was filmed in collaboration with wellknown American director, Brian Beletic, and Sway Studios of Los Angeles, on location in Italy. The creative agency was BSUR, Amsterdam.

TV short clips

Several other commercials have already appeared on German television to mark the launch of the new MINI Countryman. Each of the short films adopts an unconventional storyline to highlight the MINI Countryman's product features - 4 doors, more space (up to 5 seats), "All4" 4wheeldrive and the versatile "MINI Centre Rail"

http://www.youtube.com/...

Print campaign

The MINI Countryman is also taking a new approach when it comes to print advertising. The focus here is on the "getaway" from the city to the country. These ads take MINI's signature "look and feel" to the next level: The solid black backgrounds used in the past have been broken up to create a new dimension and "light boxes" added to make headlines stand out in 3D.

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http://www.mini.com

http://www.MINIspace.com

http://www.youtube.com/MINI

http://www.facebook.com/MINI

http://www.twitter.com/MINI

Further press release of this company

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• 03.02.2012 - BMW Motorrad gibt die Preise für die neuen Maxi-Scooter bekannt
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• 29.11.2011 - MINI Challenge Deutschland geht 2012 nicht mehr an den Start