Pressefach: AMD GmbH

AMD Accelerates Flash Player 10.1 with ATI Stream Technology

World's most pervasive multimedia platform delivers impressive video quality and advanced application performance on platforms powered by Vision Technology from AMD

ATI Stream Technology

(PresseBox) Sunnyvale / Calif, 17.11.2009, AMD (NYSE: AMD) announced that the beta Adobe^® Flash^® Player 10.1 beta released today supports platforms powered by Vision Technology from AMD to deliver highquality, high definition (HD) on Flash platform based video and other rich Web based content and applications. Flash Player 10.1 leverages ATI Stream technology and a balanced approach using both AMD CPUs and GPUs for an amazing experience, including improved video playback, reduced CPU utilization and extended battery life.

Flash Player 10.1 targets the standard DXVA APIs in Windows to take advantage of available hardware acceleration from supported AMD products running the appropriate ATI Catalyst(TM) driver on Windowsbased PCs1. AMD worked closely with Adobe to leverage the DirectX application programming interface and ATI Stream technology to decode H.264 video with the GPU.

"AMD and Adobe have collaborated to enable ATI Stream technology through Adobe Flash Player 10.1 to help end users more easily experience , create and share their visual media," said Rick Bergman, senior vice president of AMD's Products Group. "Adobe Flash Player is one of the world's most pervasive multimedia platforms and the number one video platform on the web today. By taking advantage of both the CPU and GPU resources available on AMD platforms, the new player delivers video that looks and performs better than ever before."

"AMD has been at the forefront of utilizing both the CPU and GPU on x86based platforms to improve the performance of popular runtimes like the new Adobe Flash Player 10.1," said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. "Consumers will be able to enjoy a smooth viewing experience when accessing rich, HD video content built with the Adobe Flash Platform on AMD based Windows PCs."

The collaboration with Adobe is another milestone for AMD and it's new identity in retail and etail environments called VISION, that focuses on enabling a rich PC experience for consumers through AMD platforms, including vivid HD and Bluray video playback, lifelike 3D games, brilliant, clear photos, and multitasking power for editing photos, music and videos. 2,3 In June 2009, AMD and Adobe announced a beta plugin for Adobe^® Premiere^® Pro CS4 that dramatically enhances the performance on a range of complex video editing tasks.4

Developers can download the beta version of Flash Player 10.1for preview from Adobe's web site today. Flash Player 10.1 is expected to be generally available from Adobe in the first half of 2010. Abode Flash 10.1 will be accelerated on notebook and desktop platforms featuring AMD graphics, including:

- ATI Radeon(TM) HD 4000, HD 5700 and HD 5800 series graphics
- ATI Mobility Radeon(TM) HD 4000 series graphics (and higher)
- ATI Radeon(TM) HD 3000 integrated graphics (and higher)
- ATI FirePro(TM) V3750, V5700, V7750, V8700 and V8750 graphics accelerators (and later)

Supporting Resources

- Download the Flash Player 10.1 beta
- Check out a new blog post on Flash Player 10.1 acceleration by Nigel Dessau, CMO, AMD
- See For Yourself Video
- More information about ATI Stream technology

About AMD GmbH

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit www.amd.com.

AMD, the AMD Arrow logo, ATI, the ATI logo, Catalyst, FirePro, Mobility, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

1 Appropriate ATI graphics processor and Catalyst driver required to support the new Flash Player
2 Bluray drive and HDcapable panel or exterior monitor required for Bluray playback
3 Not all features will be supported on all machines. Check with your PC manufacturer for specific model capabilities and supported technologies.
4 The Beta plugin for Adobe® Premiere® Pro CS4 demonstrates significant increases in video encoding performance. When installed, the plugin encoded an H.264, 1440x1080i 29.97 framespersecond, High Quality file in 47.3s; without the plugin, Adobe Premiere Pro encoded the same file in 372.5s (Custom preset based on 1440x1080i 29.97 framespersecond High Quality where Video Bitrate = CBR 15 Mbps & Audio Bitrate = 128 kbps), demonstrating an almost 8x faster encode time.

System Specifications: AMD Phenom(TM) II X4 955 3.2GHz processor; 8GB Corsair Dominator CM3X2G1866C9D memory; Sapphire ATI Radeon(TM) HD4870 1024MB; Windows Vista Ultimate x64 SP1. Performance of the Adobe Premiere Plug-In will vary based on system configuration, ATI Radeon product, source file and output settings used.

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