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IFRA Expo 2009 offers clear orientation in troubled times

For the second time Vienna will be the venue for the Annual Event of the News Publishing Industry

(PresseBox) (Darmstadt, ) IFRA Expo 2009 will take place from 12 to 15 October in Vienna (www.ifraexpo.com). The motto for this year's IFRA Expo, which is being held in what is a very difficult year for the news publishing industry, is "Your essential GPS", reflecting its aim to both showcase the current state of the industry as well as to provide direction for the future.

"Your essential GPS"

IFRA, as the event organiser, is developing the exhibition programme with the challenges at present facing the industry in mind. "IFRA Expo 2009 will act as a navigation instrument: On the one hand, it allows visitors to take stock of the latest technical state of the art. On the other hand, it is the ideal platform for recognising ways towards a successful future - by covering new business models and presenting efficient technologies," is how Michael Heipel, IFRA Director Supplier Services, describes the underlying principle of IFRA Expo 2009.

"In the present situation of the industry, Vienna is an especially attractive venue. The Mercer consulting company places the city on the Danube in the number 2 slot worldwide in its annual city ranking. The level of prices for both exhibitors and visitors is very favourable in Vienna. Besides very good international accessibility, the exhibition location offers attractive hotel prices as well as a low level of additional costs."

IFRA Expo 2009 will be held in halls A and B of the Reed Messe Wien (www.messe.at). Hall A will focus on digital topics, systems and software solutions. Special emphasis will be put on the advertising business as well as new business models based on mobile services and online solutions. This hall will be of special interest to IT Managers, Heads of Marketing and Distribution, (Chief) Editors and Business Development Managers. Hall B will be dedicated to newspaper production. Chief Executives, Production Managers and decision-makers from the areas of prepress, press and post-press will have the opportunity there to inspect the latest developments for efficient and cost-saving production.

IFRA offers suppliers to the news publishing industry a comprehensive service package for their exhibition participation. Besides advance event marketing, this also includes online services, advertising as well as PR services. The "Solution Park Digital Systems" in hall A and the "Ideas in Printing Square" in hall B address small and medium-sized companies with specialised solutions. IFRA has developed a newcomer package for first-time exhibitors to enable them to participate in the exhibition at a favourable cost.

Especially noteworthy among the many-faceted events accompanying the Expo are the Focus Sessions on the topic of "Newspapers Today" as well as the IFRA XMA 2009 cross-media competition (www.ifra.com/xma) with presentation of the winners.

Exhibitors at IFRA Expo 2009

Despite the current economic situation, to date about 140 manufacturers and service providers have already booked a total stand space of nearly 10,000 m². These include:
ABB Schweiz AG, AbitibiBowater, AdFlow-Systems GmbH, Adobe Systems, Affeldt Verpackungsmaschinen GmbH, Agfa-Gevaert, AirLoc Schrepfer Ltd., alfa Media Partner GmbH, Anygraaf OY, APA-IT Informations Technologie GmbH, Atex, Baldwin Technology Company, Barenschee GmbH & Co. KG, Beck & Pollitzer Engineering Ltd, Bernd Schwegmann, Betz Technologies GmbH, binuscan, Felix Böttcher GmbH & Co. KG, CCI Europe, ClassWizard GmbH, compass Gesellschaft für Medientechnologie mbH, Comyan GmbH, Controls Group Inc, Dan-Palletiser, dataplan Beratungsgesellschaft mbh, Digital Technology International, Domena.com d.o.o., Dorstener Drahtwerke H. W. Brune & Co. GmbH, Draabe Industrietechnik GmbH, Drahtwerk Friedr. Lötters GmbH & Co. KG, EAE Ewert Ahrensburg Electronic GmbH, EidosMedia Spa, Elettra Srl, Ernst Marks GmbH & Co. KG, Escenic AS, evolver media GmbH & Co. KG, Falk GmbH, Ferag AG Förder- und Verarbeitungssysteme, FotoWare a.s, Fujifilm Europe, Funkinform GmbH, Gämmerler AG, GEW (E.C.) Limited, Global Web Systems Inc., Goss International, Grafikontrol Spa, IE Graphic Engineering - ein Bereich der IE Group München GmbH, Graphic Products BV, Graphic Web Systems BV, Graphics Microsystems NV, Hamann & Partner Druckmaschinen-Handels GmbH, Harland Simon Plc, Hermann Clauberg GmbH & Co., Holmen Paper AB, HUP AG, InfraLogic ApS, IN-LOG Mailroom Technologies GmbH, Integration X, IPA Systems Ltd, JJK Verlagssoftware GmbH, Kinyo Europe GmbH, KnowledgeView Ltd., Kodak, Koenig & Bauer AG, Krause-Biagosch GmbH, Leomedia GmbH, MacDermid Printing Solutions, manroland AG, Maschinenfabrik Gerd Mosca AG, MediaSpan, M-R-S Mailroomservice GmbH, MSH Medien System Haus GmbH & Co. KG, Müller Martini Versand-Systeme AG, Multicom GmbH, Myllykoski Sales GmbH, NELA Brüder Neumeister GmbH, Nstein Technologies Inc., OneVision Software AG, Papierfabrik Palm, picturesafe media/data/bank GmbH, Planatol System GmbH, ppi Media GmbH, Pressmart Media Limited, ProcSet Media Solutions GmbH, Protec SA, Q.I. Press Controls, Quark Media House Sarl, red.web / Mittelrhein-Verlag GmbH, Rima-System, Rogler Software GmbH, Saxotech A/S, Scholpp Montage GmbH, Schur Packaging Systems A/S, SEM Servicegesellschaft für Elektrik und Mechanik mbH, Siegwerk Druckfarben AG, Sinapse Print Simulators, Sitech Systems GmbH, Sitma Machinery SpA, Stora Enso, Tansa Systems AS, technotrans AG, Tecnavia SA, Tensor Group Inc, TietoEnator Telecom & Media AB, Tokyo Kikai Seisakusho Ltd (TKS), Tolerans AB, Toray International Europe GmbH, Trelleborg Engineered Systems Italy S.p.A., UPM-Kymmene Corporation, Vegra GmbH, VITS Systems GmbH and Wifag Maschinenfabrik AG.

Visit www.ifraexpo.com for an up-to-the-minute list of exhibitors as well as more information concerning IFRA Expo 2009.


IFRA (www.ifra.com) is the worldwide research and service organisation for the news publishing industry. With headquarters in Darmstadt, Germany, it has acted since 1961 as the platform for decision-makers from the newspaper industry. IFRA offers its services primarily to its more than 3100 members in nearly 80 countries. A Board, comprising publishers as well as central, regional and specialised committees drawn from IFRA member companies, steers the work of the international newspaper community. IFRA's research work provides the basis for this and results in standardisation projects as well as international and regional exhibitions, conferences, workshops, study tours, training events, Newsplex consulting and international competitions. The IFRA Expo - "the annual event of the news publishing industry" - held at major European venues, is the world's most important trade exhibition for newspaper companies and their partners. IFRA Expo 2009 will be held from 12 to 15 October in Vienna (www.ifraexpo.com). IFRA Magazine, the international magazine of newspaper business, strategy and technology, is published in several languages in both print and online versions (www.iframagazine.com). IFRA is also running IFRA Search, a vertical search engine for the news publishing industry (www.ifrasearch.com).

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