Unruly, die Social Video Marketing Plattform, zeigt in einem neuen Report die Trends rund um Social Video Sharing auf. Insgesamt haben sich die Sharing-Raten von gebrandetem Content im Social Web in den letzten zwölf Monaten um fast ein Fünftel (22%) gesteigert. Es überrascht, dass der Event, der das Teilen von Werbespots in den vergangenen Jahren katalysiert hat, für die Werbungtreibenden in diesem Jahr eine enttäuschende Performance geliefert hat: Sharings rund um den Super Bowl 2014 waren um fast 29% rückläufig, wodurch das erste Quartal diesen Jahres insgesamt fast ein Viertel weniger Shares vorzuweisen hat.
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