Was machen Brands wie Moleskine oder Airbnb anders als andere? Beide Marken sind bei ihren Zielgruppen nicht nur äußerst beliebt, sondern haben sich rasant vom kleinen Nischenprodukt zu etablierten Branchengrößen entwickelt. Die Antwort ist einfach: Empfehlungen und Mundpropaganda sind ein sehr mächtiges Werkzeug für exponentielles Wachstum. Allein durch das sogenannte Word-of-Mouth steigert sich die Marketing-Effizienz laut Forbes um bis zu 54 Prozent, denn 84 Prozent der Verbraucher treffen ihre Entscheidungen basierend auf persönlichen Empfehlungen. Dennoch tun sich viele Entscheider noch schwer, Empfehlungsmarketing in die strategischen Überlegungen einzubeziehen. Ein sich mittelfristig auszahlender Fehler! Mit welchen Methoden sich das eigene Empfehlungspotential identifizieren mti rclfga actdu, wzklphg Idfmupefr- sou Zxrmbodwycl-Znwieig Bugm Bpql, VFR Sriowj:
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