RPC pail provides clear path to success for de-icing salts
A 7.5 litre pail from RPC Oakham is being used to market the clean, white, pure salt designed for the rapid clearance of snow and ice from paths and driveways, to help prevent slipping during wintry conditions.
The product also prevents unsightly brown marks being trodden into entranceways and carpets, which can result from other brown rock salts or sand-based products.
The 7.5kg pail with a resealable lid is ideal for keeping in a car boot and comes with a handy plastic scoop for easy distribution.
It is decorated with a striking two-colour print and RPC Oakham's ability to deliver a pail with effective decoration provides the added benefit of giving KelKay a strong, visible retail presence.
Deborah Dugher of KelKay says: "RPC were able to supply competitively priced, high quality pails, with good print decoration."
"Because this is a seasonal product, we needed to be able to work closely with a supplier who could enable us to respond to sudden uplifts in demand."
KelKay De-Icing Salt is now available from major home and garden retailers.