Advanced Advertising Session addresses new content distribution models, ad solutions, and revenue opportunities
Parks Associates hosts research session and lunch at Digital Hollywood on Wednesday, May 5, 10:00 AM- 12:00 PM
Parks Associates estimates revenue from addressable, interactive TV advertising will reach $133 million in 2010 and will increase to $4.3 billion by 2014. Digital media technologies (DVR, advanced TV, Internet, and mobile) have changed the game for service providers, technologists, content owners, and advertisers, creating new content distribution models, ad delivery solutions, audience measurement capabilities, and revenue opportunities. Heather Way, Research Analyst, Parks Associates, will discuss strategies for industry players and investors to capitalize on digital media platforms and services in order to build revenues and increase consumer engagement.
What: "Advanced Advertising: Engaging the Digitally Connected Generation"
Featuring Heather Way, Research Analyst, Parks Associates
Special Presentation by Fred Tyler, Business Development Director, Chase Paymentech
When: Wednesday, May 5, 10:00 AM - 12:00 PM
Presentation concludes with complimentary lunch buffet
Where: Loews Santa Monica Beach Hotel, Suite 731
1700 Ocean Avenue
Santa Monica, California 90401
Parks Associates will be in Booth #2 during Digital Hollywood, May 3-6.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small startups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.