Technology in sport showcased at UKTI Technology World in partnership with UK NanoForum event

(PresseBox) (Reading, ) The Technology in Sport dedicated zone at the UKTI's Technology World in partnership with UK NanoForum event brings together companies that are recognised as leading the way in delivering next-generation technology, which will change the face of future sporting events.

Some £118 million of potential business transactions are expected to be generated at the Technology World in partnership with UK NanoForum event at London ExCeL this December (7-8th). The event - hosted by UK Trade & Investment (UKTI) - delivers three conference programmes, 60 top-line speakers and gives organisations direct access to hundreds of potential investors from more than 38 countries.

The show themes of Emerging & Nano Technologies, Energy & Environment and Digital Connected World include conference sessions on Cloud Computing; Smart Energy - Smart Living; eHealth & Assisted Living; Machine to Machine; Gaming and the Digital Olympics with high profile industry speakers.

Technology is a key enabler for sporting events. The Technology in Sport dedicated zone brings together companies that are recognised as leading the way in delivering next-generation technology, which will change the face of future sporting events.

Workshops
In addition to its Digital Olympics Conference Panel, we're offering delegates the chance to hear from a range of digital sports experts in three exciting workshops.

Social Media: Lessons for Sport
- Daniel McLaren - Founder, UK Sports Network and Social Media Manager, Carat Digital
- Adam Vincenzini - Lead Social Media Consultant, Paratus Communications

Digital Technology and the World Rally Championships
- John Nolan - Head of Digital and Commercial Content, North One

Making the mobile experience work for sports brands and events
- Geoff McCormick, Director, TheAlloy

Conference Session
Through a keynote speech and discussion-based panel with industry experts, this session will put the Olympic Games under the technology spotlight, assessing the impact of digital media and answering questions such as: Was Beijing 2008 the first digital Olympics? How did Vancouver 2010 build on this and what will London 2012 and beyond do to maximise digital technologies?
How important is social media to Olympic organising committees as part of their activities and can we expect to see more mobile technology utilised at London 2012 and beyond? Are Olympic sponsors maximising digital marketing tools fully and how are the various technology partners of London 2012 and Sochi 2014 leveraging their agreements in order to showcase their capabilities effectively?

Speakers include:
- Roger Mosey (Keynote) - BBC Director, London 2012
- Rachael Church-Sanders (Moderator) - Senior Associate, XL Communications
- Gordon Lott - Head of London 2012 Partnership & Group Marketing Sponsorship, Lloyds Banking Group
- Ciaran Quinn, Director of Strategic Business Development, deltatre
- Philip Hennemann, Founder & CEO, Infostrada Sports
- BT (speaker TBC)

To meet with the UK's leading companies in Technology in Sport and participate in the conference and workshop programme, register today at www.technologyworld.uk.com.

Technology World in partnership with UK NanoForum 2010
For 2010 the UKTI has brought together two previously successful events, Technology World and UK Nano & Emerging Technologies Forum, to create one major two-day event that showcases the best of UK science and technology to an international audience. Last year the two events jointly attracted over 1700 visitors, facilitated more than 3,000 meetings between UK and overseas companies, and generated an estimated £118 million of potential business transactions. This year, the event will be held at the impressive ExCeL Convention Centre in London.

UKTI
UK Trade & Investment (UKTI) is a Government organisation that has a global network of market specialists offering a wide range of services to support UK based companies to succeed in the global economy, and to assist overseas companies in bringing high quality investment into the UK. As part of the delivery of these services, UKTI runs a series of events and seminars each year to promote UK capability, disseminate market information and offer access to key overseas decision makers to help UK companies gain positive exposure in new markets.

This news release has been distributed by online news release distribution service NeonDrum (http://www.neondrum.com) on behalf of Grayling.

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