Metaio and YOUReality bring Augmented Reality to E-Commerce
Online shopping is attractive to an increasing number of consumers for its convenience, speed, product selection and other benefits. To make the shopping experience even more engaging and informative, many retailers are enhancing their websites with multimedia features such as video clips, virtual visualization or slide shows so that shoppers can better understand product features. With YOUReality, customers can even "bring it home" and try before they buy, allowing consumers to visualize context sensitive products with lifelike 3D models in a photo of their own home environment. The resulting image provides a realistic view of what the object will look like in that space with the ability to move the item around (maintaining correct dimension and perspective) and change colors, styles, sizes and textures of the 3D object while viewing it in the photo.
By pioneering the concept of Retail Visualization using the metaio platform, YOUReality has harnessed the power of 3D for a practical purpose. "YOUReality gives a cool technology relevance in the world of commerce by driving retail sales through increased conversion rate," says YOUReality Founder, Michelle Fallon. "Retail Visualization takes the guesswork out of the visual aspects of shopping, such as selecting fabric choices, textures and colors, making the buying decision faster and easier because consumers can literally see furniture, electronics, appliances, even accessories, in their own space at the point of sale. Retail Visualization for ecommerce allows the user to visualize products in a web store and then add the selected items directly to the shopping cart to complete the transaction online," she says.
YOUReality has a suite of cuttingedge 3D applications for brick and mortar and eretailers, product manufacturers, designers and others that want to engage the marketplace, ignite buy decisions, and convert online or instore visits to sales.
"YOUReality's products are gamechanging sales tools that provide an interactive experience and a level of personalization that leads to increased conversions and sales, lower shopping cart abandonment rates, upsell and crosssell opportunities, and higher customer satisfaction," Fallon says.
YOUReality is launching Online Retail Visualization applications in the 2nd quarter of 2010, with Lynx Grills, Inc. leading the way with a planned early June launch. YOUReality Professional, an installed solution for complex configuration and visualization, was launched with Version 1.2 with Bull Outdoor Products in April of this year.
The future is mobile
This kind of context sensitive retail product visualization on mobile devices will be the next big step for augmented reality, moving beyond the eyecandy or gimmicky status. "By integrating products directly into the customer's environment on a smartphone, the shopping experience will become even more convenient and direct," says Dr. Thomas Alt, CEO of metaio and adds, "Our prototype iLiving, which is already available for iPhones in the app store, gives you a glimpse into the future of mobile shopping." Until then, you can experience state of the art ecommerce with YOUReality. Both metaio and YOUReality LLC are already evaluating the potential for their solutions in the mobile commerce market.
All recent metaio and YOUReality applications will be available for live presentations at the Augmented Reality Event (ARE 2010) on June 2nd and 3rd in Santa Clara, CA. www.augmentedrealityevent.com
A video about YOUReality can be found here:
A video about iLiving can be found here:
About YOUReality LLC:
As groundbreaking leaders in Retail Visualization, YOUReality is committed to providing solutions that recognize consumerbuying behaviors and leverage the growing desire to shop and buy online. The company provides retailers, manufacturers, and consumers a whole new dimension in selling and purchasing using 3D technology and a simple to use interface. Founded in 2008, YOUReality?s customerbase includes Bull Outdoor Products, Lynx Grills, R.H. Peterson, the Energy Solution Center, Urban Fire and dealers and distributors throughout the United States and Canada.
About metaio GmbH
As the worldwide leader in augmented reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3Danimations can be integrated seamlessly into livevideo streams respectively into pictures of the user's real environment. Founded in February 2003, metaio currently employs 60+ people at three different locations. The company is headquartered in Munich with the subsidiaries metaio Inc. located in San Francisco USA and metaio Asia in Seoul. metaio has been working with more than 340 renowned customers from different industries and geographical locations. Among them: BMW, LEGO, Daimler, Siemens, Toyota, Peugeot, Adidas, Bertelsmann, MINI, Popular Science, Focus Features and Volkswagen.