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Executive board member of the International Pink Lady Alliance, Peter Beavan, is set to speak to Fresh Produce India 2012 delegates

(PresseBox) (London, ) Fresh Produce India 2012 takes place on 25-27 March 2012 at the ITC Maratha, Mumbai, and promises unmissable insights from industry leading experts from India and beyond.

Peter will outline the size of the opportunity for imported apples in India, detailing the challenges posed by the dominance of the Red Delicious variety and India's distribution hurdles. He'll also look at the current and future opportunities in modern retail formats there and the issue of promotion and branding for the Indian consumer.

Pipfruit NZ, the peak body for New Zealand apples and pears, has taken a fresh approach to developing the Indian market, seeking to develop partnerships with domestic producers aimed at helping to raise their quality and productivity levels and thereby boost overall consumption. As CEO of Pipfruit NZ, Peter will provide an exclusive insight to its work in this field.

As a member of the executive of the International Pink Lady Alliance, Peter will also speak on the organisation's plans to develop the iconic Pink Lady apple brand in the Indian markets.

Network with high-profile speakers such as Peter and benefit from ample networking opportunities aimed to ensure delegates make quality contacts in the lucrative Indian market.

Register online before 24 February and save 20 per cent on the standard delegate fee.

Keep up to date with speaker, programme and market news at www.freshproduceindia.com

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