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- Pressemitteilung BoxID 504966
Informa Analyst Viewpoint on BSkyB's acquistion of Acetrax
(PresseBox) (London, )
Giles Cottle, Principal Analyst at Informa Telecoms & Media comments on the news that BSkyB is buying Acetrax.
Hacking, and the wider problems facing News Corporation, means that BSkyB's acquisition of pay VoD service Acetrax has gone largely unheralded. But the buy is a very strategic one for the operator. BSkyB does not need Acetrax for its brand, its revenues, or even its many content deals.
The key thing Acetrax does have is its integration with connected devices. The service is on the majority of Smart TV platforms and has achieved device-reach, more feted VoD services in Europe have not. It is this that BSkyB is most likely interested in, and in acquiring Acetrax, it has effectively bought its way onto these devices for peanuts.
The fact that it has done this by acquisition goes to highlight the continual difficulty that service providers have in working with the myriad of Smart TV platforms on the market today - after all, if a cash rich service provider like Sky struggles with this fragmentation, what hope is there for other services?
Hacking, and the wider problems facing News Corporation, means that BSkyB's acquisition of pay VoD service Acetrax has gone largely unheralded. But the buy is a very strategic one for the operator. BSkyB does not need Acetrax for its brand, its revenues, or even its many content deals.
The key thing Acetrax does have is its integration with connected devices. The service is on the majority of Smart TV platforms and has achieved device-reach, more feted VoD services in Europe have not. It is this that BSkyB is most likely interested in, and in acquiring Acetrax, it has effectively bought its way onto these devices for peanuts.
The fact that it has done this by acquisition goes to highlight the continual difficulty that service providers have in working with the myriad of Smart TV platforms on the market today - after all, if a cash rich service provider like Sky struggles with this fragmentation, what hope is there for other services?
Über Informa Telecoms & Media
Informa Telecoms & Media (www.informatm.com) is the leading provider of business intelligence and strategic services to the global telecoms and media markets.
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