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Comfone launches ROM - its new Optimisation & Monitoring Tool facilitates Roaming Business Management

By creating transparency over all roaming data, Comfone's Roaming Optimisation & Monitoring Tool helps operators increase their profitability

(PresseBox) (Bern, ) Comfone, an experienced leader in roaming and hub service technology, today announces the successful launch of its Roaming Optimisation & Monitoring Tool (ROM), which provides operators with an elaborate business management instrument offering optimal roaming data analysis and evaluation of key performance indicators. Delivering a complete and comprehensive insight into the operator's roaming business, ROM reveals relevant details about the operator's roaming service and identifies potential areas for cost savings and revenue generation. ROM will benefit every operator, from established groups to recent market entrants.

Set up as a secure business intelligence service and hosted on Comfone's web servers, ROM is an easytouse tool, which is fully accessible using standard browsers and with no internal IT development or implementation requirements from the operator's side. With its flexible and modular architecture, ROM offers standard and optional packages including: dashboard and administration modules; a discount agreement module, helping to manage all discount agreements currently known; and surveillance modules, enabling the daytoday monitoring of business metrics based on predefined KPIs.

Vladimir Vdovichenko, Roaming Business Analyst from Kyivstar GSM, Ukraine, one of the first customers to use ROM in its daily business, stated, "We have long been waiting for such a comprehensive and, yet, userfriendly tool to help us monitor and control our roaming activities. Its various features help us optimise our business and clearly show us where to focus our attention. We have definitely gained efficiency as well as an indepth insight into our roaming business through the implementation of ROM."

Rob van de Braak, Comfone Senior Product Manager Clearing Services, stated, "Transparent roaming data is the cornerstone for achieving optimum roaming profitability. Roaming revenues, customer experience and quality of service must all be visible to the operator when a subscriber is roaming. Out of sight is not only out of mind - but not seeing a service failure means your network loses revenues. ROM uncovers the roaming data operators need to see every day."

With the launch of ROM, Comfone has fulfilled the operators' need for comprehensive, effective and efficient roaming data analysis and continues to be the number one partner providing its customers with services, which facilitate their total and profitable roaming businesses.

About Kyivstar

Telecommunication operator, Kyivstar, is a Ukrainian mobile and data transmission market leader that is trusted by 21.13 million people. The Kyivstar network covers all major cities and small towns, more than 28 thousand rural communities, all the major national and regional highways, and most of the coastline and riversides of the Ukraine.

Kyivstar provides EDGE/GPRS services throughout its coverage area in the Ukraine and roaming services in 195 countries on five continents. More than 1.6 million Ukrainians use Kyivstar's mobile Internet. The company provides highspeed fixed Internet access services in the seven biggest Ukrainian cities - Kyiv, Donetsk, Dnipropetrovsk, Kharkiv, Lviv, Simferopol, Odessa. Kyivstar's mission is to make life better through the provision of the highest quality telecommunication services. Kyivstar's vision is to be the best and the most trustworthy company of Ukraine. Learn more about Kyivstar at: www.kyivstar.ua

About Comfone AG

Comfone, provider of roaming services to over 300 operators in over 130 countries worldwide, is known throughout the telecoms industry as an international mobile roaming specialist. The company's industry knowhow owes itself to over ten years of experience in the roaming sector during which it has acquired unsurpassed customerorientated, inhouse expertise.

Through its unique portfolio and additional value added services, Comfone fully optimises the setting up of each operator's roaming processes, facilitating the opportunity of reducing overall costs. The portfolio ranges from the complete outsourcing of roaming services, to the provision of individual elements, such as signalling, data, convergence, clearing and WLAN services. Comfone's pioneering hub solutions provide mobile operators with worldwide coverage, interconnection and clearing through only one agreement with Comfone and one connection to Comfone's central platform.

Comfone's active participation in GSMA Working groups, the WiMAX Forum and the Wireless Broadband Alliance ensures that its innovative solutions are marketdriven. From Comfone's headquarters in Switzerland and regional offices covering Northern and Eastern Europe, Latin America, North America, Central Asia and Asia Pacific, Comfone is well placed to support and meet the requirements of its substantial worldwide customer base. Learn more about Comfone at: www.comfone.com

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