celum Introduces celum IMAGINE Release IV.7

Quicker Access to Digital Asset Management from an iPhone or iPad

(PresseBox) (Linz, Austria, ) celum GmbH introduces the latest release of its enterprise digital asset management solution celum IMAGINE IV.7. Improved userfriendliness, expanded functionality and mobile access to centrally stored data and media make the new release of celum IMAGINE a powerful digital asset management solution for companies of all sizes.

"We work closely with our customers and partners to ensure that we are able to optimally support ever changing work processes in communication, marketing and sales and reduce external costs. The new release of celum IMAGINE assists companies in automating, accelerating and centrally managing routine and costly processes," states Michael J. Kräftner, CEO of celum GmbH. "Faster and safer remote access to the central data and media management system, while on the go, offers real value and helps to improve the acceptance of this digital management system."

Mobile Access to Digital Asset Management

Many marketing and sales professionals use their iPhones to conveniently access company applications when they are out of the office. With this new release, marketing professionals can for example transmit photos and videos from an event directly via their iPhone to the celum IMAGINE solution. If a sales person, for example, wishes to send a product video to a customer, they can access the central data and media manager directly using their iPhone, search for the video and send the link or pin directly to their customer. The file does not first need to be loaded onto their mobile device. Celum IMAGINE automatically ensures that the customer receives the latest version of the file in the requested format. This same functionality is also available for iPad users. Other smartphone operating systems, such as Android and Symbian, will also be supported by celum in the future.

New Functionality from celum IMAGINE IV.7

The optimised user interface of celum IMAGINE is on the one hand simple and intuitive to use for occasional users but on the other hand offers extensive functionality for power users who want to automate complex work processes within their company. The integrated version control ensures that all users are automatically working with the latest files, while still making available older versions. A native interface with Helios image processing ensures professional colour conversion during the download of data.

In more complex work environments, it is possible to individually define user access rights right down to the field level of the metadata. Connections between media elements may be freely defined and this simplifies the integration with any third party software.

celum IMAGINE also performs well as a cloud service because of its native support for Amazon Simple Storage Service (S3).

The New celum Product Lines

With its four product lines, celum addresses the requirements of customers ranging from small and midsized enterprises up to large corporations.

- celum IMAGINE is the comprehensive enterprise digital asset management solution for complex enterprise work processes.
- celum MOVIS is a standalone system for editing and managing videos and social media elements.
- celum DYNAMO is a flexible platform for remote publishing (webto print) and brand management.
- celum SWIFT is the digital asset management for small and midsized companies.

The different digital asset management solutions from celum are available for purchase or rental via a licensing model and are offered together with partners as software as a service.

celum gmbH

celum is an Austrian software company that develops enterprise digital asset management solutions. celum products automate and accelerate communication, marketing, and sales processes and thereby reduce costs. The company was founded in 1999 and has been producing standard software solutions since 2004. The company, with headquarters in Linz employs over 55 people and has offices in Vienna, Essen, Paris, Rome and San José. More than 380 customers in 28 countries and over 350.000 users rely upon the celum software to deliver efficiency in digital asset management. celum customer references include CDU, CreditSuisse, Hochtief, L'Oréal, Migros, Universal Music, voestalpine, Volkswagen and Carl Zeiss. For more information about celum, please visit www.celum.com.

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