- Pressemitteilung BoxID 507596
CCL Flexibility Helps to Deliver Carmencita's New Look
Carmencita is the brand name of the company Jesus Navarro SA, which was established in 1920. The Carmencita name is derived from the founder's eldest daughter Carmen. The recently-developed new brand identity has redrawn the traditional image of Carmencita, simplifying some of her features, changing colours and typographies and bringing her face closer up on the packaging.
To effect these changes across the packaging for 56 different products, Jesus Navarro identified CCL Decorative Sleeves as a supplier who could deliver a high quality sleeve within very tight timescales in order to meet the launch deadline.
The sleeves are UV Flexo printed in nine colours on 50 micron OPS and supplied to the customer pre-perforated on the reel. UV Flexo technology was selected because it delivers high quality printing for the shorter runs needed for so many variants. Significant pre-distortion was required in order to ensure consistent reproduction of the new image on the pack.
The sleeves are applied to 16g glass jars and cover both the body and cap to provide tamper-evidence along with their attractive decorative effect that creates maximum brand awareness and appeal on-shelf.
"The rebranding has been an ambitious project where we have sought to retain the essence of our traditional image but make it more visible in crowded retail spaces," explains Antonio J. Fuertes Soria of Jesus Navarro SA.
"To achieve this, it was vital that we could call on a reliable sleeve supplier who was able not only to consistently achieve the quality requirements for such an iconic brand but also demonstrate flexibility and responsiveness in meeting our deadlines. In CCL Decorative Sleeves we have found an ideal packaging partner."
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