Close cooperation between Opel and BASF for Opel GTC Paris
Intensive red color conveys' concept car elegance and passion
Ralph Elstermeier, BASF Coatings' account manager for Opel, emphasizes the successful cooperation. "Opel/Vauxhall is a long-standing and important customer for us. I'm very happy that this partnership is now experiencing a particular highlight with this concept car and that we could contribute to its design."
Jeannette Finger, Color and Trim Designer for Opel/Vauxhall, explained: "Keeping in line with the brand's DNA, it is an achievable dream car, conceived to showcase an energized brand. This energy is also conveyed by the vibrant and expressive red exterior color."
The color was custom-made for the Opel/Vauxhall GTC Paris to resemble XColors. BASF designer Eva Höfli explained that "XColors - designed by BASF" stand out for two things: "striking colors that contribute to a distinctive appearance and innovations in paint development." The result is pure emotion."
The new XColors palette allows customers to combine state-of-the-art design and the highest level of application reliability in OEM application. XColors are able to bridge the gap between design and feasibility. In any case, with the Opel/Vauxhall GTC Paris, the German brand has joined forces with BASF Coatings to design a car that conveys elegance and passion.
BASF Coatings GmbH
BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2009 BASF Coatings achieved global sales of almost 2.2 billion Euros. The internet address of BASF Coatings is www.basf-coatings.com. You can download a copy of BASF customer magazine Coatings Partner from www.coatingspartner.com
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.