Audi A7 Sportback at dealerships across Europe
Purist coupe design for the executive segment / Sales chief Schwarzenbauer: "We expect roughly two-thirds of all buyers to be new customers" / 200,000 units planned over life cycle
Peter Schwarzenbauer, Member of the Board for Sales and Marketing, AUDI AG:
"With the A7, we are delivering a real beauty and an entirely new concept that we feel the market has been waiting for. We expect roughly two-thirds of all buyers worldwide to be new customers, finding their way to Audi via the A7." The A7 expands the Ingolstadt car makers' range in the executive class. "It is the step-up model for the segment that includes the Audi A6, with which we are enjoying strong growth rates the world over." The company expects to sell roughly 200,000 units of the first-generation A7 Sportback.
The Audi A7 Sportback will debut with three engine versions: two gasoline engines and one diesel engine, all of them powerful and highly efficient V6 units with outputs between 204 and 300 hp. The base prices for the three versions are between €51,650 and €58,600. The elegant coupe is also extremely functional:
With a luggage compartment capacity of 1,390 liters (49.09 cubic ft) with the rear seat folded down, the A7 Sportback is a true alternative to a station wagon for customers with active lifestyles.
With its broad range of optional equipment, the A7 Sportback offers technical highlights up till now available only in the brand's flagship, the Audi A8. One example is the night vision assistant, a thermal imaging camera that can look up to 300 meters (984.25 ft) ahead. Others include comfort seats with seat ventilation and massage function, and a WLAN hotspot that allows the passengers to connect up to eight devices - from a laptop to an Apple iPad - to the Internet simultaneously. The MMI navigation plus makes use of a fast UMTS connection to download three-dimensional satellite and aerial photographs from Google Earth - a unique technical selling point of the system from Ingolstadt. The latest safety systems from the A8 can also be ordered for the A7 Sportback, including the Audi active lane assist. If the vehicle leaves the lane, the system intervenes in the power steering and returns the vehicle to the lane autonomously.
Making its debut in the A7 Sportback is the Audi head-up display, which projects the most important data onto the windshield in the form of symbols and digits.
The A7 Sportback will be in dealerships throughout Europe starting October 29. The sole exception: The left-hand drive version for the UK will be available from mid- November. In 2011, the A7 Sportback will be rolled out successively to other markets throughout the world.
The Audi Group sold around 950,000 cars of the Audi brand in 2009. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007, of the Audi A4 in early October 2008 and of the Audi Q5 in July 2010. Production of the new Audi A1 has been running at the Brussels plant since May 2010. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 58,000 people worldwide, including 45,500 in Germany. Between 2010 and 2012 the Audi Group is planning to invest €5.5 billion, mainly in new products, in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.