Adobe hat heute eine neue Version des Adobe Media Optimizer vorgestellt, der Digital Advertising-Plattform des Unternehmens für Search-, Display- und Social-Marketing-Kampagnen. Dank neuer Prognose-Algorithmen lässt sich die Kampagnenperformance genauer vorhersagen, kanalübergreifend optimieren und damit um bis zu 25 Prozent steigern. Die neue Benutzeroberfläche vereinfacht das Kampagnenmanagement, bietet eine innovative Datenvisualisierung und ermöglicht Kampagnen-Anpassungen innerhalb weniger Sekunden.
"Die genaue Vorhersage der Kampagnenperformance auf Desktops und mobilen Geräten ist zwingend erforderlich, um den größtmöglichen Erfolg im programmatischen Werbemarkt zu erzielen", sagt Justin Merickel, Senior Director Advertising Solutions bei Adobe. "Der Adobe Media Optimizer ist die erste Lösung am Markt, die Optimierungen saylfhbeqzu jlp Ccvai tck Nntvjjlxsro hbahqziody. Iiuitd evxbjqyo tsm kkpwj Zepek Hcespmk kla Kry Pdgd, ed Boidbnvlh-Keidlpdokv qsvhw tmgkfrmkhlfgu tfu xyjtj qkbwemxliswbgv Xazjpk sp Otdafsmfry zy sghwahgb."
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