Adobe hat im Rahmen des Summit in Salt Lake City (USA) Adobe Target Premium angekündigt. Diese neue Lösung für Personalisierung greift auf Prognose-Methoden zurück, um mit Hilfe gewonnener Erkenntnisse Marketingentscheidungen nicht länger auf Basis von Vermutungen treffen zu müssen. Adobe Target Premium ist ein Bestandteil der Adobe Marketing Cloud und hilft dabei, das Targeting relevanter Inhalte, Angebote und Cross-Selling-Empfehlungen zu automatisieren. Dadurch können mit wenigen Klicks automatisierte Kampagnen gestartet werden, die rasch zu einem Zuwachs von Interaktionen, Konversionen und Umsatz führen. Durch eine verbesserte Integration können nun noch leichter Daten und Reports aus Adobe Analytics genutzt werden, um Aktivitäten auf Iigxj rbw wkwhtrzovl Pncajetsnlpi xc naspkpelzt.
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